nui maynooth | Lunatic Fringe

The NUIM social media project has been set up by a group of final year Business students studying social media at NUI Maynooth. We have made it our mission to improve how small businesses are using social media. Only 12% of businesses using social media platforms feel that they are optimising their efforts by using analysis programs and metric tools (surveyed by the Harvard Business Review). As the old saying goes; ‘If you don’t measure it, you can’t manage it’.

So we are working with Lunatic Fringe, one of the most popular hairdressers in Dublin, to make sure that they don’t fall into the trap of spending wasteful hours trying to connect with their clients online when they can be concentrating on doing awesome haircuts and continuing to bring the funkiest fashions to the Irish people.

With our help, Lunatic Fringe will not only be posting what you want to read, when you want to read it, but we will be rewarding you, the customer, for getting involved. Our measurement tools can see who our most influential followers are, who ‘likes’ us the most and who engages with our social media. We will be rewarding these people with regular discounts, competitions and special treats.

So keep your eye on what’s happening on:

Facebook @ http://www.facebook.com/lunaticfringedublin

Twitter @ https://twitter.com/lunaticfringed2

Tell us what you think, and what you want to see more of by commenting on our blogs –we will be reading all of your feedback!