Lunatic Fringe is an ambassador for Wella professional hair care products. All hair dyes, back basin shampoo/ conditioner and many of the styling products are provided by Wella. Lunatic Fringe have chosen this brand because of their deep scientific knowledge of hair and hundred year old reputation for excellence.
Wella was created in the 1920s by Karl and Georg Stroher who began developing products to make the hair wave. Their father had been making products to waterproof wigs since 1880. Innovation was the fathers vision and a mission carried out by his sons.
In the 1930s Wella invented the first portable perming machine which they sold to salons across the US and Europe and supplied the salons with products best suited for permed hair.
The German based factory suffered terrible setbacks during World War 2 but regained their success in 1945. After this the company continued to soar. When they produced the first cream colourant that also protects hair, Koleston Perfect, business starting booming across the globe.
Throughout the 60s and 70s Wella continued to innovate hair care products for salons to sell as retail products. System Professional, Wella Balsam and ‘For Men’ were shaking the shelves of supermarkets and chemists alike; breaking down barriers of male grooming in cities worldwide.
Research and development were strong focus points in the 80s and 90s resulting in more world hits that led to mergers, acquisitions and associations with other famous brands and designers including Trussardi, Mont Blanc, Marc O’Polo, Max Mara and Gerry Weber.
With the brand restage in 2008 Wella Professionals launched a new chapter with a new brand vision and a modernized brand logo. With the restage Wella Professionals underlines its traditionally close relationship to the hairdresser, strengthening again it’s core pillars: leadership in education, creative inspiration and products and service innovation.
So see what a hundred years of innovation, research and development can do for your hair when you book in to have your hair cut, coloured, treated and styled at Lunatic Fringe.
See www.wella.com for more information.
Lunatic Fringe 